Case study · websites · live
Skateland West — a 40-year-old rink, rebuilt for the next forty.
Migrated off a $500/yr WordPress blog onto a custom CMS with a self-hosted newsletter, event schedule, and a booking flow co-designed with three generations of the family.
$500→$85annual hosting
4.1→0.8smobile load
+38%event signups
6 wksbuild
Websites · live · Gillette, WY
La Donuts
A warm, phone-first site for a family donut shop. Menu, hours, and two ordering paths (Messenger + text). Built in a week; written to sound like the owner.
Tooling · forthcoming
Internal admin tool
Holding this slot for the first tooling case. Announce soon.
caldwell & co.
Growth · 18-month retainer
Caldwell & Co. — paid search on a budget bigger agencies wouldn't touch.
$900/mo ad spend, local plumbing service. Took the account from Yellow-Pages-era to a predictable 4.2× ROAS in six months.
4.2×ROAS at mo. 6
−$42cost per lead
KETTLEHOUSE · MT
Websites · launched '24
Kettlehouse Outfitters
A plainspoken Montana outfitter site. Seasonal trip CMS, JSON-fed availability, and a newsletter we set up to move with them.